Mplanet Backgrounder AMA Fact Sheet Strategic Partners Images Bios

Mplanet: Your Journey of Unparalleled Discovery 

Mplanet will bring together the world’s senior marketing executives, industry luminaries and top academics to engage in a dialogue about the changing dynamics of marketing and address the most pressing challenges and opportunities — today and in the future.

When: November 29 – December 1, 2006

Where: Walt Disney World Dolphin Resort — Orlando, FL

Created by the American Marketing Association, in partnership with McKinsey & Company, The Wharton School and SpencerStuart, Mplanet provides senior marketing leaders and luminaries with a hands-on, first-of-its-kind destination for:

As consumers and businesses are holding marketers to a higher standard of effectiveness, marketers are looking for personally relevant insight and tools from experts and their peers. AMA designed Mplanet based on in-depth quantitative and qualitative research to understand today’s needs of marketers.

Attendees will also be submerged in the most pressing issues and trends through the unique and engaging event program that offers three different types of sessions:

Innovative practices will be presented by top CEOs, CMOs and other marketing executives from companies as:

The Mplanet Discovery Center, an interactive and experiential exhibit venue, will allow attendees to view the latest marketing-related products and services with demonstrations from over 100 companies.

To register for Mplanet, please register online or call 800.AMA.1150.

 


AMA Fact Sheet

American Marketing Association

Moving beyond providing resources for marketing knowledge, the American Marketing Association (AMA) has taken steps to transform itself into the foremost authority in marketing. As the largest marketing association in North America for nearly 70 years, the AMA and its 38,000 members collectively represent the nation’s most senior marketing practitioners, researchers, luminaries and educators.

AMA addresses seismic shifts in the market, shares peer perspectives and provides insights on the leading edge of marketing.

AMA has changed its mission and core value proposition for its members:

AMA is an essential resource for information, education, training and networking for business solutions.
Specifically, AMA:

AMA's web site, MarketingPower.com, supplies marketing professionals and AMA members with the information, products and services required to succeed in their jobs and careers. Marketers can use this site to:

AMA’s Foundation's mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of AMA, the AMA Foundation achieves this goal through support of nonprofit marketing conferences and other training initiatives, scholarships, research, on-line and electronic resources.

For more information on the AMA, please visit www.MarketingPower.com.

 
Strategic Partners

Created in partnership with McKinsey & Company, The Wharton School and SpencerStuart, AMA’s Mplanet will bring together the world’s most creative thinkers and decision makers. These best-in-class partners are leveraging their expertise to provide AMA their key input into the planning, program direction, content and participants. AMA is working closely with these partners to create research tools and in-depth takeaways to help attendees analyze and drive performance within their own organizations.

McKinsey & Company

McKinsey & Company is a management consulting firm that helps many of the world’s leading corporations and organizations address their strategic challenges, from reorganizing for long-term growth to improving business performance and maximizing revenue. With consultants deployed in more than 40 countries across the globe, McKinsey advises companies on strategic, operational, organizational and technological issues. For eight decades, the firm’s primary objective has been to serve as an organization’s most trusted external advisor on critical issues facing senior management.

“Mplanet’s primary focus is to provide insight, answers and direction that will transform the world of marketing. The content is based on peer-to-peer information sharing and the introduction of new tools that will be relevant and challenging for participants at any stage in their marketing careers. As a leader in marketing and sales consulting, McKinsey is pleased to support this event and work with the AMA.”

Tom French
Partner & North American Marketing & Sales Practice Leader
McKinsey & Company

Spencer Stuart

Founded in 1956, Spencer Stuart is the leading privately held, global executive search firm. It is an advisor of choice among top companies seeking guidance and counsel on senior leadership needs. Spencer Stuart’s clients range across industries, from the world's largest companies to medium-sized businesses and entrepreneurial start-ups, operating out of 50 offices in 25 countries. Last year, it conducted nearly 4,000 assignments around the world.

“Consumers and businesses are holding marketers to a higher standard of effectiveness. Hence, marketers are seeking personally relevant insight and tools from their peers. With Mplanet, we’re bringing together top creative thinkers and decision makers to explore ground-breaking approaches to help drive actionable results in any organization.”

Greg Welch
CMO Practice Leader
Spencer Stuart

The Wharton School

The Wharton School of the University of Pennsylvania, founded in 1881 as the first collegiate business school, is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 8,000 annual participants in executive education programs; and an alumni network of more than 81,000 graduates.

“We are proud to partner with the AMA because of their reputation, history of thought leadership, and unique membership of academics and practitioners. Only the AMA has the reach and resources to mount a conference as ambitious as Mplanet.”

George Day
Professor of Marketing
The Wharton School

 
Bios

Dennis Dunlap
Chief Executive Officer
American Marketing Association

Dennis Dunlap

Dennis Dunlap is the Chief Executive Officer of the American Marketing Association (AMA), the largest marketing association in North America. Since coming to AMA in 1999, Dennis has spearheaded significant change and focused on enhancing the associations’ visibility and leadership position in the marketing profession. He has also successfully enhanced AMA’s core value proposition, along with its products and services, to advance marketing practice and thought leadership across the industry.

Dennis’ career began in 1965 with Leo Burnett Company, the largest advertising agency in Chicago and among the top global agencies. In his 25 years with Burnett, Dennis worked with many of the world’s top global consumer brands including Philip Morris, Procter & Gamble, Kellogg, Kraft, Johnson Wax, RCA, Maytag and others. From 1980-1990, Dennis was part of the agency’s senior management group, serving as Senior Vice President/Client Service Director; President/CEO, Leo Burnett Canada; and Executive Vice President, Leo Burnett USA.

In 1990, Dennis joined RR Donnelley & Sons Company, an integrated communications services company and the world’s largest U.S. based printer, as a Senior Vice President in the Information Services Group. There, Dennis was responsible for leading and managing several business units including Mobium, a wholly owned subsidiary and business to business marketing communications firm; Intervisual Communications, a subsidiary company which created and produced specialty print advertising products; Database Technology Services, a division providing information and content management products and professional services; and  Graphics Management, a division providing packaging and print production managing services.

Dennis serves on the Board of Trustees for the AMA Foundation and on the National Volunteer Board for the American Red Cross.


Nancy Costopulos
Chief Marketing Officer
American Marketing Association

Nancy Costopulos

Nancy Costopulos is Chief Marketing Officer at the American Marketing Association (AMA), the largest marketing association in North America. Its 38,000 members collectively represent the nation’s most senior marketing practitioners, researchers, luminaries and educators. Since coming to AMA in 1997, Nancy has spearheaded marketing and brand management for the AMA, including strategic planning for the organization, advertising sales, sponsorship, event marketing for AMA’s 75+ events per year, relationship management with AMA’s professional and collegiate chapters and membership professional development. Nancy also directed the re-launch of MarketingPower.com, the AMA’s ultimate Internet destination for marketers.

Prior to joining the AMA, Nancy held key marketing positions in the non-profit sector including the Los Angeles Zoo, which has one of the largest membership programs in the country and the Chicago Botanic Garden. Nancy has also held positions with Computer Associates in Los Angeles, where she specialized in sales of mainframe software solutions for large businesses. She also worked with the Russ Reid Company, an advertising agency in Pasadena, California, which specializes in direct marketing, strategic planning, and public relations for nonprofit organizations.

Nancy’s business career began with the Beatrice Foods Company where she served for six years. During her time there, she was part of an international team responsible for launching a new division, LouvreDrape of Canada, in Toronto, Canada in 1984.

header

American Marketing Association Announces Mplanet™, a First-of-its-Kind Industry Event
(June 26, 2006)

IBM CEO Samuel J. Palmisano to Deliver Keynote at Mplanet™
(August 28, 2006)

Marketing News, Introducing Mplanet™, AMA's Unprecedented Event for the Marketing Community
(September 15, 2006)

AT&T COO Randall Stephenson Joins Impressive Line-Up Of Speakers at Mplanet™
(September 19, 2006)

Mplanet™ Program Release
(November 9, 2006)

Nearly 1,000 Top Marketing Minds Gather at Mplanet™ to Discuss Growing Consumer Control, New Media and Marketing Performance
(November 30, 2006)

New Research Indicates Television Viewers Are Flicking and Clicking From The TV To The Computer Screen
(November 30, 2006)

Mplanet™ Attendees Receive Insight Into Most Pressing Marketing Trends for 2007
(December 1, 2006)

Consumers Like Companies That Let Them Create Ads, But Young Adults Still Not Buying It
(December 1, 2006)



I am a member of the media. How do I register and what credentials do I need to submit?

I have qualified for media credentials. What does my media badge allow me to access?

I completed the registration form online, but I received an email informing me that my registration is not complete. What else do I need to do?

I am a financial analyst. What are the qualifications to get a press pass?

Where is the press office located?

What are the press office hours?

Whom do I contact for pre-show interviews?

Where can I conduct a private media interview?

What amenities are offered in the press office?

Are there computers available for media at the show? Will I be able to connect to the Internet with my laptop?

Is there space I can reserve to conduct one-on-one media interviews with exhibitors?

I am a member of the media. How do I register and what credentials do I need to submit?
Online media registration is open. You are able to apply online by completing the media registration form and submitting credentials.

You will need to indicate the type of organization you are representing and provide a direct link to your latest written article or report, with your name included, posted at an editorial web site. A direct link is required since Mplanet will not search a web site for your article and publication home pages will not be accepted.

Your information will be reviewed and your registration approved or denied based on your credentials. Please contact Lauren Dettloff at lauren.dettloff@fleishman.com with any questions on registration.

I have qualified for media credentials. What does my media badge allow me to access?
Media badges allow access to the Press Room, Exhibit Hall and all conference presentations.

I completed the registration form online, but I received an email informing me that my registration is not complete. What else do I need to do? You must submit media credentials to verify that you are a member of the media. The credentials that you need to send vary depending on the type of media outlet you represent. Please see the media registration page for information on the credentials required at URL.

I am a financial analyst. What are the qualifications to get a press pass?
Unfortunately, we cannot provide editorial press passes to financial analysts, regardless of editorial assignments.

Where is the press office located?
The Press Office is open to press members only. You will be notified of the location.

What are the press office hours?
The hours are TBD.

Whom do I contact for pre-show interviews?
Contact Lauren Dettloff at lauren.dettloff@fleishman.com to arrange pre-show interviews with speakers or conference managers.

Where can I conduct a private media interview?
Interview rooms located adjacent to the press office may be reserved in half hour increments by journalists for on-site interviews. For reservations or any other press room services, contact Lauren Dettloff at lauren.dettloff@fleishman.com.

What amenities are offered in the press office?
Media will find the tools and assistance they need to gather notes, write stories and recharge with food and beverages.

Are there computers available for media at the show? Will I be able to connect to the Internet with my laptop?
Yes, the Press Room will be equipped with a limited number of PCs, as well as wireless Internet access.

Is there space I can reserve to conduct one-on-one media interviews with exhibitors?
Yes, the Press Room will consist of one-on-one meeting areas that can be reserved prior to the conference. Please contact Lauren Dettloff at lauren.dettloff@fleishman.com to pre-reserve space for one-on-one interviews. Space can be scheduled on-site on a first-come-first-serve basis.